Minitrends: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends: Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business Opportunities in the New Economy


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AWARDS

The Pinnacle Book Achievement Best Business Book Award Winner; An Eric Hoffer Business Book Award Winner; ForeWord Reviews’  Business Book of the Year Finalist; USA Book News’ Entrepreneurship & Small Business Book of the Year Finalist; Dan Poynter’s Global eBook Business Book Award Finalist

Product Description

Find, Evaluate, Profit! Ever wonder how those super successful people found that “great idea?” MINITRENDS helps you find and act on great ideas by inspiring a creative mindset and providing a practical process for discovering and exploiting emerging trends that will become significantly important within 2-5 years. Minitrends are of a scope and importance to offer business opportunities to individuals and organizations alert enough to recognize them, perceptive enough to appreciate them, and clever enough to take advantage of them.

 Readers learn:

  • How and where to search for Minitrends
  • How to evaluate the business attractiveness of a Minitrend
  • How to develop an effective Minitrend Exploitation Scheme
  • How to turn the scheme into a profitable business opportunity

Based on author Dr. John H. Vanston’s more than 30 years of experience in identifying and applying technical, social, and business trends, the book shows:

  • Individual entrepreneurs how to identify, assess, and exploit new business opportunities
  • Decision makers in small and mid-size businesses how to gain advantage by recognizing and utilizing emerging trends
  • Innovative thinkers in large businesses how to distinguish themselves by their special perceptiveness
  • Investors how to uncover attractive new investment opportunities

In addition to how-to advice, MINITRENDS provides background, current trends, and business opportunities for several attractive Minitrends.

Combining advice, instuctions, and examples, MINITREDS assists readers in launching their own exciting, profitable “Minitrend Adventure” using their imagination, logic, innovative nature, and basic good sense. This book is an amazing resource for ambitious individuals who seek to start new ventures or the keep existing businesses innovative and competitive.

 “MINITRENDS presents a set of practical-but-powerful tools and midsets…HEROIC!” –David Pearce Snyder, Futurist, Contributing Editor, The Futurist

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2 thoughts on “Minitrends: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends: Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business Opportunities in the New Economy”

  1. A Peek at the Future Attempting to predict the future is always a dicey proposition. But John Vanston has used his powerful, common-sense approach to identify what can only be described as the inevitable. Want to know what tomorrow will bring? Read this book.The book stimulated me to think of a few Minitrends of my own:* Unmanned technology in a manned world: The military is leading this charge with unmanned drones flying over war zones. The same company that creates robots that move into dangerous situations in lieu of soldiers produces Roomba robots that clean our floors and gutters. I wonder what other unmanned technology will seep from military to civilian applications. Makes you wonder who (if anyone) will be driving our cars in the future.* Energy on the go: From phones to computers, things that used to stay at home now come with us. All of them require power. As these things have been asked to do more things, they typically require more and more energy to do them. Battery technology has improved, but there is still tremendous demand for increasingly powerful batteries to power everything from cars to cameras. You have a few brief mentions of batteries in the context of nano-technology but, given the billions of dollars being poured into this area, I think it’s its own minitrend.* Different kinds of public options: Vanston points out that the population is aging, so the need for health care will grow. This will drive some obvious trends, such as the development of new drugs and cutting edge treatments that will come (as he points out) of nano-technology. These have been already been well-explored. Though some other trends won’t be the stuff of movies they will, while boring, will be significant nonetheless. Some of the less glamorous areas that I think will inevitably grow include electronic medical records management and the need for long term care facilities.* The death of print: It’s tempting to view all minitrends as the addition of something. But, by Vanston’s definition, a minitrend could just as well be the the death of something. He mentions the Kindle. Though I don’t think it spells the end of the printed book (a book is a technology that just works too well), hard copy newspapers and magazines are under just too much pressure from on-line sources. A continued contraction in this space is unavoidable.* Two words: Tattoo removal (‘nuf said).

  2. Descrambling the future As someone with strong interest in deciphering the future and preparing for it, I have read John Naisbitt’s Megatrends and Peter Schwartz’s The Art of the Long View among other books focusing on the large picture. After listening to Dr. John Vanston at an IEEE conference on Entrepreneurship and Innovation, I became very interested in reading his MINITRENDS book, coauthored with Carrie Vanston. Upon quickly reading the book,–which I enjoyed–, I realized that unlike Megatrends, which are more relevant for governments and large corporations, MINITRENDS are extremely important for entrepreneurs and individuals in the process of reinventing themselves. The book provides a systematic methodology for identifying MINITRENDS, selecting the right one, and developing a plan to profit from it. For the interested reader MINITRENDS provides numerous sources of information. But, this is certainly not a book on how to become rich and successful for the sake of it. John and Carrie recognize that “Man does not live on bread alone” and that to thrive, one should do whatever ones enjoys, which means that the route to success points both inwards and outwards to find a match. Along this line, at the end of the book they quote Joseph Campbell’s “follow your bliss”. I definitely recommend MINITRENDS to anyone looking for a way to reinvent his self.

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